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Are you me? And am I?

Posted: 2010-10-31 01:41 by Amite

"Recommendation engines are very good at figuring out what people like me would do and telling me what that is, so I can then find out what people; like me, do - I can become much more like a person like me."

"By telling me what people like me do and encouraging me to be like a person like me, they help me become more prototypically one of my kind of person. And the more like one of my kind of person I become, the less me I am, and the more I am the demographic type."

     - Douglas Rushkoff, 2010

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